Marketing Advisory for ​the Modern Age


About ZJ Advisory

Having spent 20 years providing digital marketing ​and data consultancy services for the largest blue-​chip brands and marketing agencies in the world, I ​back myself in every piece of work I deliver.


ZJ Advisory embodies the principle that marketing ​and data-led measurement does not need to be ​complicated to be effective, but rather the clean ​union of people, product and purpose to drive real ​business results.

Services At A Glance

Two hand holding tablet with Digital marketing and doodle icon

Di​gital Marketing

Well versed across Google ​Suite, Meta, X, TikTok, ​Snapchat, Affiliates an​d more

Business data analysis technology, Key performance indicators and business intelligence concept.

Performance ​Measuremen​t

Expert in GA4, Media Mix ​Modelling, Forecasting and ​Strate​gic Analysis

Marketing advertisement brand business strategy

Marketing Strategy

Expert in unifying disjointed ​marketing strategies into ​cohesive impactful campaigns.​

Get the best return on ​investment by working ​with someone who has ​helped hundreds of ​businesses harness the ​power of digital ​marketing and data to ​drive real outcomes.

What My Peers Say About Me

Quotation Mark

I had the privilege of working closely with Zeeshan for two ​years at the Foxtel group. As the Head of Performance and ​Analytics, Zeeshan demonstrated exceptional analytical ​and leadership skills, consistently delivering valuable ​insights that drove strategic decision-making across the ​wider organisation. Zeeshan has always been a trusted ​voice and a strategic leader at Foxtel. His ability to ​translate complex concepts into actionable ​recommendations, was instrumental in helping the ​business make data-driven decisions, that helped the ​team improve performance, and achieve business targets. ​I would highly recommend Zeeshan's expertise, dedication, ​and collaborative approach making him a valuable asset ​and leader to any team.

I had the pleasure of working with Zeeshan at Foxtel, where ​he was the Head of Marketing Media Performance and ​Analytics and my direct manager. Throughout our time ​working together, Zeeshan consistently demonstrated an ​impressive depth of knowledge in data analytics, media ​strategy, and reporting automation. His many years of ​experience and strong business acumen allowed him to ​provide clear strategic direction to the team. Zeeshan's ​leadership style brought out the best in our team and ​helped us make significant strides in analytics and ​reporting for the business. I greatly enjoyed working with ​him and learning from his wealth of experience. I highly ​recommend him for any leadership roles in marketing and ​analytics.

Quotation Mark

What My Peers Say About Me

Quotation Mark

Throughout my time working with Zeeshan he has been ​highly skilled in the planning and development of effective ​marketing and media plans, delivering strong returns on ​investment for customer demand, conversion and sales ​growth. He has strong industry knowledge and provides ​clear and concise updates to colleagues to assist in the ​design and delivery of key campaigns and growth ​initiatives. He effectively and efficiently engages with all ​key stakeholders to deliver upon the specific needs of ​each business unit. He has been a highly valued colleague ​and I recommend him without hesitation.

Working with Zeeshan in the Media and Data space has ​been amazing. He’s been a great mentor and a huge ​inspiration to me. Over the last few years, we’ve tackled ​lots of projects together, and his knack for seeing the big ​picture and solving problems has taught me a ton about ​strategy and looking at things from all angles.


Zeeshan is always on top of the latest in data and AI, using ​it to shake things up in the media world. It’s inspiring to see ​how he’s always learning and applying new insights to our ​field. His ideas on automation and reporting helped us ​progress significantly by unlocking efficiencies for the ​wider team.

Quotation Mark

What My Peers Say About Me

Quotation Mark

I’ve had the privilege of working closely with Zeeshan for ​the past two years. During that time, I’ve been blown away ​by his wealth of knowledge and appetite for collaboration. ​Zeeshan is well versed in the areas of data, analytics and ​media strategy, and has helped me unlock serious ​efficiency gains through his knowledge of ad tech ​platforms and reporting automation connectivity.


Zeeshan is a leader, and a trusted voice on all Adtech, ​martech, data and media matters. His industry ​involvement and public speaking endeavours have ​cemented him as a key thought leader in the Australian ​market and abroad.

I worked with Zeeshan for 2 years at Gruden, a digital ​agency. Zeeshan ran the performance marketing team and ​supported me in acquiring new clients and developing ​existing clients. Zeeshan is an absolute expert in digital ​marketing and particularly the Google products. Zeeshan is ​a strategic digital marketing thinker as well being able to ​implement digital marketing activity. He is both client & ​results focused. I always found Zeeshan to be an excellent ​communicator who was extremely comfortable presenting ​to all levels in any business.

Quotation Mark

Publications

Rise of the AI Marketer

CIO Review APAC Magazine​ Top IT Leader 2024: Thought​ Pie​ce on AI and Marketing

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CDO Sit-Down

Peo​ple Fir​st Podcast

Discussing a Career in Digital ​Marketing and Lessons. Click Wa​tch Now to View ​Video.

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CD​O Sit-Down Studios

Discussing Marketing, Data ​and Privacy. Click Watch Now ​to View​ Video.